Capitalize on Your Inspiration in 5 Steps

Capitalize on Your Inspiration in 5 Steps

Do you not Act because you think someone else already is?

3 months ago, I realized something about myself.

When I had an idea – I didn’t act on it.  I didn’t write it down.  I didn’t move on making it happen the moment I thought it.  And I also thought of a reason why I shouldn’t act on it.

Do you do this?  I’m almost positive you do most of the time.

I think a LOT of people do this.  Seth Godin (of Seth Godin fame) gave away a KILLER iPad App idea on his blog.  He wanted this App so bad he just put it out there for the world to make.  Seth has thousands of ideas to act on, he can afford to give some to others to do.

So anyway – this Killer iPad App – is out of this world awesome.  And Seth has broken it down to its ‘must have’ features.  He’s described what it can do, how it can do it, and even how much he thinks it’s worth ($500!).

This idea was given away on February 6th, 2010.  So on May 27th, 2010 – Seth Godin shared his 2nd Killer iPad App idea.  Also, a freaking awesome App idea was fleshed out and given reasons why it would work and features it could have. Seth also shared that no one has acted on his first idea.  It’s been almost 5 months!

I would surmise from this that no one has contacted Seth to work WITH him to make it happen.  No one has said ‘Seth, I want to make this – can we build it with you so as to make it the BEST it can be?“

Capitalize on Your Inspiration in 5 Steps

You know why already, don’t you?

Everyone that read that awesome App idea decided someone else is likely already moving on it.  Someone else read it and is going to make it, so they shouldn’t spend their time and resources on it because they’ll be the second one out of the gate to do it.

I have a story from my Dad that he told me a few times while I was young.  He had the idea to bring Personal Storage to Canada.  At the time, it was only in the USA.  He wanted to open up Personal Storage in Canada, and his lawyer told him it was a dumb idea.  My father was going to move on something before someone else, and he didn’t because he was advised against it.  Someone else eventually did (and now it’s everywhere).

Here’s the thing – if there is an idea and it’s worth moving on – START on it.  My dad’s lawyer may have been an idiot.  But at least my dad started down the path.  He didn’t think about it and decide it was stupid.  He isn’t telling me today ‘So I thought of this idea once 30 years ago.  He acted on the idea and followed it to a point where it felt maybe it wasn’t as good as he thought.

If you have that moment of inspiration – do these 5 things in order:

  2. Capture the feeling of the inspiration – describe what it is that you see in your mind – and write down the details too.  (See the Killer iPad App for how to do this.)
  3. Revisit your idea no less than 12 hours later.  If it’s good you’ll feel it.  Don’t let it linger – recapture the feeling quickly!
  4. If it’s still powerful, within 3 days take one hour to expand on your idea.  Write more about it, flesh it out further.
  5. No less than a week later, you should be taking action on your idea.  If it’s a good idea, why wouldn’t you? If you can’t do it, who can?  If it’s worth doing, who can do it with you (or for you)?

Essential tools for capturing your inspiration – a portable notebook and pen or a voice recorder – it’s faster than writing and you can do it while driving. Do whatever is going to be the most fluid for you to do it.  Recording a video might be the best!  Give that a try (if it’s easy and quick for you).

I’m practicing what I preach – and I’m actually attempting to write down or record each great piece of inspiration I have.

You’ll discover that doing this (capturing your inspiration) will actually cause you to have MORE inspiration.  The brain LOVES this stuff!

Look Forward To Your Future As Your Own Boss

Look Forward To Your Future As Your Own Boss

We’ve all heard how we can’t just be the technician in our business because we get caught up in the day-to-day and the tedious aspects.  We get stuck ‘Getting it all done.  We work IN the business instead of ON the business. (You HAVE heard this right?  From Michael Gerber of ‘The E-Myth’.  If not – go read a summary here: “The E-Myth Revisited: A Review” by the great ‘Men with Pens’

Here’s the thing: It’s okay to be the technician when you choose when that will be.

I’ve had a lot of hopeful projects in the past that haven’t done what all involved dreamed they would do. Because of that, I began to always doubt what the success and possibility of a project would be.  It had pretty much gotten to the point where I doubted the likelihood of the success of a project all the way along.

Here’s why: because I began to doubt my partners. I began to not know how it would go because I couldn’t put total faith in my partners like I could with myself believing.  And – alternatively (and it sucks to realize it) my partners couldn’t have total faith in me.  I wasn’t perfect all the time either.

Choose Your Partners Wisely

This isn’t saying my partners were bad. Far from it. I only chose to work with amazing people.  I’m pretty strict with who I choose to work with and I always did plenty of due diligence before moving forward.

But because of so many different elements, I began to doubt the success of each project’s future.

Today that is gone. I’m in control of my own future and I feel amazing. And I know where it’s going to lead. I know what my vision is and I know what I’m working on.  I know whatever step I take, is deliberate and I’ve thought it through.

Look Forward To Your Future As Your Own Boss

You need to do the same. You need to be in control.

The whole point is to be your own boss.

Whether you’re simply a freelance website developers Ireland or you’re operating a full-fledged web development business – you started it to be your own boss.  What happens when you start to take on partners?  They start to be your boss as well.  So how do you get around this?

I’ve developed a set of rules to follow when working with Partners on a project, and I’ve simplified them for consumption below:

  1. Be clear with your partners in how you work.  Let them know what your work schedule is and let them know when you have other things to work on.
  2. Institute a way to be contacted.  If you only wish to communicate via Basecamp, let them know.  You’re partnering for financial gain, treat it that way.
  3. Regurgitate often.  Getting clarity on expectations of you is the top priority.  If it ever seems out of whack, re-state what it is you hear them asking you to do.  When they hear it they’ll see the unbalance as well.
  4. Measure your success.  Is what you’re working on working for YOU?  If it’s not then be honest with all involved and explain why.  This includes being honest with yourself – if you’ve committed to more than you can chew you need to CHEW REALLY HARD or spit it out right away.
  5. Quit.  That’s right – if it’s sucking the life you need to quit.  It’s not helping anyone to hang on out of ‘integrity.  This is especially the case if there hasn’t been any gain after lots of up-front effort.  It’s okay to let go.

They’re simple and they rely heavily on your instinct – but if you’re in this for the long haul then you’re thinking for yourself anyway.  All you need to do is start following your instinct more often,

Say ‘No’ Early, but not Often.

I’ve all too often never uttered the word ‘No’ to a partner or a client.  It just wasn’t something I could bring myself to do.  It’s not nice.  I’m a nice guy.  It’s who I am.  Or at least – that’s what I told myself.

No, when something doesn’t work for me, I say ‘No’.  When it does, I agree to it.  Here’s what’s happened for me professionally since implementing this ‘strategy’ (which should really just be normal).  I’ve developed greater respect from partners and clients.  My time is more respected and trusted.  When I say I can do something – I actually can because I’ve let go of the things that always get in the way of that.

When I say ‘No’ my partners and clients believe it.  It is not questioned and it is actually respected to a much greater amount than I initially thought would be the case.

What comes from me saying ‘No’ is that my ‘Yes’ actually has more weight.

Now when I let a partner or client know I am available to work on a project – instead of it being expected it is appreciated.  So when I’m asked if I can make a change to a site in 2 days, and I say I can make it work – they’re extremely grateful for me taking the time to make sure their ‘whim’ is accommodated.

Saying ‘No’ when I first realize it’s something I shouldn’t commit to frees me to make sure I complete the things I’ve said ‘yes to.  And those things I said ‘Yes’ to are the projects I believe in.  This keeps Me in control and when I’m in control – I look forward to tomorrow.  And the next day.  And the day after that.

Hesitation is a Virus. Action is the Cure.

Hesitation is a Virus. Action is the Cure.

Are you comfortable hesitating? I used to be – and it was poisoning my mind.

A virus is, by definition, ‘something that poisons one’s soul or mind’.  Hesitation, when given to every potential occasion, is exactly that.

When it’s time to make a decision on where you want to eat with a group, do you find it hard to pinpoint what it is you want? Does the group as a whole stand around humming and hawing – not a single person willing to take action?

Finally, someone says ‘Let’s just go to Subway’ and then someone else says ‘No, I had Subway yesterday’… more time passes, someone tries to decide again, someone turns it down. You and everyone else are scared to make that decision.  It’s okay to be scared – just know how to get over being scared.

When you hesitate in making a decision, it’s like letting the gas overflow at the gas station. It’s a waste of energy, and you can’t get that energy back once it’s gone.


Hesitation will slowly eat away at your willpower.  It will find its way into your most positive self and it will bring you down.  Hesitation will kill everything you’ve worked hard for your entire life.  Every time you give into that faltering nature – that pause in thinking – your self-motivation will slowly wither and die.  And you NEED that self-motivation in your business. Learn more about believing in yourself at https://morethanawebmaster.com/believe-in-your-customer/

When it comes to making money in your business, you need to make decisions and you need to make them concise.  Taking action is a lot better than hesitating when it comes to making money.

Indecision cannot be fixed, but you can fix a wrong decision.

Grab a pen and paper, and write down 5 things that you need to make a decision on.  You are bound to have 5 things in your head that you have to decide on (What’s for dinner tonight? When should I make a follow-up Call to my Client?).

Now, take 5 minutes and make a decision on each one.  60 seconds each.  Write your decision down, and put the paper where you can see it.

You didn’t do it, did you? You likely decided you would do it later.  You have things to do right now (You do? Why are you reading this then?).

Don’t tell yourself there is still time, and you can do it later.  That’s a killer.  If you like the idea, if you thought ‘That’s a good idea, I will do that’ – then do it RIGHT now.  If you didn’t , that’s okay too.  That means you have time to write a comment about the biggest step YOU took towards taking action today.

Making Money is the Point of Being in Business

Making Money is the Point of Being in Business

Stop lying to yourself. Making money is something you want to do.

You want to make enough to cover your bills. You want to make MORE than that! Admit it and move on.

GOOD People make money doing what they love. And they know, as a business, they need to be making money to operate.

I have a close friend – who spent 2 years on a website/product that he got into for the money. He was attracted to it because of the huge potential and opportunity he had to market it.

Soon that huge potential market fell apart before his eyes, and he stayed the course with the product.

Keep on Keeping On

So now he had this great product without the avenue to sell it to. But he persevered, he was in it for the money.

Except after a year of pushing so hard on it, and not seeing what he’d expected – he wasn’t talking about the cash anymore. Not if anyone ever asked him about the product anyway.

Now it was about the community, it was about everything he’d learned about the people. He was doing it for its people.

Making Money is the Point of Being in Business

If you’re doing something that isn’t paying those bills, eventually you need to stop doing it.

It took my friend a while before he finally pulled the plug. He did it when he absolutely HAD to, just to keep his head above water. But when he did, he felt light as a feather. His entire outlook on life changed and he was the most dedicated business person I’d ever seen.

Why? He didn’t have this thing eating at him anymore. Eating his desire to work, eating his finances – eating all of his dedication to building his own business.  He figured out The Dip.

He was back to knowing what the point was – TO MAKE MONEY!

Just Tell The Truth

Here’s the thing – if you’re doing something that isn’t making you anything yet, it’s okay to say so. It’s okay to tell me it’s not making any money yet.

It’s so much better to just tell me the truth than to lie and say it’s making you thousands. It’s so much better to tell me the truth than to stutter and skip around the subject rather than just say “It’s not making me any cash yet”.

Why is it so important to tell me that truth?

It’s not about telling ME the truth – it’s about telling yourself the truth. If you make it okay to sidestep the subject with me or to lie to me about it – then it’s okay to lie to yourself. And eventually, you’ll be telling yourself it’s not about the money, it’s about something else. And the moment THAT happens, is the moment your product definitely will NOT be making money.

Of course, the argument against me here is “do what you love to do and the money will follow.”

So long as you’re doing what you love to do, and you recognize you’re in it for the financial benefits, it will. Don’t tell yourself you’re teaching people how to Surf with your online course because you want everyone with the desire to learn to Surf to have that ability.

No – you’re teaching people how to Surf with your online course because you want to make money doing what you love, which is surfing. That’s what you’re an expert at, and that’s what you love – so why shouldn’t you get some moolah doing it?

It really IS about making money – and that’s not only OK, but it’s also REQUIRED if you want to get anywhere with your own business.

Believe in your Customer

Believe in your Customer

Believe in your Customer More Than They Believe in Themselves

Be the person that believes in your client more than they believe in themselves. Be the one that instills in them a desire to be better. Be the one that lets them know how to deliver their passion.

My client, let’s call him Bilbo, has a hobbit party planning company. He loves to plan parties and when people attend they have a crazy, Longbottom leaf smoking good time.

Bilbo loves what he does and people love Bilbo doing it.

But Bilbo doesn’t have anything to do but plan parties. And there are only so many parties that need planning.  When not planning parties, Bilbo thinks about how to make his Social Media Marketing business better.

So Bilbo believes that if he makes his website better, more people will find him. And hopefully, in finding him they can either

  1. decide they should have a party and hire him or
  2. that they have a party that needs planning and then hire him.

That’s about it. So Bilbo’s plan is at making a better, prettier website, learn more about website designing at https://cliquedmedia.com/. And Bilbo has come to me to make those changes. Changes like moving the navigation bar, making a testimonials page, re-writing the about page, or changing the colour of the text. So I could make changes to his website like asked and take my payment and feed my family.

But what does that do for Bilbo?

Does doing those little website changes get him further in his party planning business? And if it doesn’t get him further he’s not gonna have money to pay me for more and more work. And he’s not gonna care enough to tell others about how cool I am. Cause really, how cool am I if I just do what he want’s me to do.

It’s Important to Care About A Clients Success

So I’m better off making Bilbo aware of what he can do, that would REALLY make a difference. I’m even better off to make him care deeply about it. And even better still would be to be the one that inspires him to want to achieve that greatness.

If you know a client needs a blog, tell them this. And refuse to help them make it happen until they are 110% committed to making it amazing.  Do not sell them on a blog because it’s “the thing to do – every business should have a blog” whether it’s a small business or a big business like Connected IT Consulting.  No – sell them on why THEIR blog can be unique and why it can be amazing.  If you don’t think they can be amazing – don’t sell them on a blog.

If you know a client should get the video done, mention it. And then don’t let them do it until you know their video is going to be fucking phenomenal.  Yes, they should have a video – but of what?  They need to figure out (and you can help them) what can really speak volumes – what can really get their point across.

Believe in your Customer

Let Me Sum Up

Do NOT take their money until you KNOW in your heart it will be money well spent.

How many clients have you encountered that simply don’t care about their business as much as they care about paying a bill?  Or worse how many seem to care more about being ‘busy’ rather than ‘effective’.

Be the person that reminds them what they started this for in the first place. Ask them the hard questions (it’s okay that they don’t answer them for six months). It’s okay that they don’t change for a year. You be the person that cares more about their own business than they do and they’ll remember you when it’s critical to do so.  They’ll remember you as the person who was there trying to open their eyes before they were.

Key for Successful Business

Your key to your own successful business is longevity. Not what is going to bring you a check tomorrow but what is going to feed your business next year and in five years and in 10 years.  What is going to ensure that you have everything taken care of that you need to?  And that isn’t taking any old job from any business.

Be the person that people think of when they think about making their business great. You can build their website – but you need to nurture their passion if you want to stick around.

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